The course is created for professionals and students who want to perfect their communication skills in English, particularly in the field of marketing. This course offers a combination of theory and practice, focusing on developing the essential skills needed to succeed in an international marketing environment.
In this course, participants will learn specific terminology and fundamental concepts used in marketing, including those related to branding strategies, market segmentation, market research, advertising, and digital marketing. Familiarity with this vocabulary will enable participants to communicate clearly and effectively in English in various marketing contexts.
An essential component of the course is the development of skills in writing and presenting marketing materials. Participants will learn how to write persuasive copy for advertising campaigns, create engaging content for social media, and draft reports and market analyses. The course will also cover storytelling techniques and how these can be applied to create compelling and memorable marketing messages.
The course includes interactive sessions and real-world case studies, offering participants the opportunity to apply their acquired knowledge and develop marketing strategies as a team. They will also have the opportunity to analyze successful marketing campaigns from various industries and global markets, learning to identify and adapt best practices.
Cultural awareness and adaptability to international markets are also key aspects of this course. Participants will learn how to adapt their marketing strategies to different cultures and markets, taking into account cultural nuances and local preferences that can influence the success of a campaign.
Key learning outcomes:
Adaptability to international markets through cultural awareness and understanding of market diversity
Mastery of essential marketing terminology and concepts
Development of skills in writing and presenting marketing materials in English
Learning storytelling techniques applied to marketing
Practical experience in creating and analyzing marketing campaigns
REGISTER:
Please confirm your participation at office@speak-out.ro / 0771 325 050 or fill in the form below :
[contact-form-7 id=”1066″ title=”Course registration”]
Our office address:
24 Bd. Nicolae Balcescu, sc. B, floor 5, ap. 5 – 4, intercom 15, District 1, Bucharest